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CCPA/CPRA Privacy Policy

Drafts a CCPA/CPRA-compliant privacy policy covering all required statutory disclosures under Cal. Civil Code §§ 1798.100–1798.199. Use when drafting or updating a California privacy policy, CCPA compliance notice, or consumer privacy disclosure for a business meeting CCPA applicability thresholds.

ID: bec985a8-a8d7-4db6-b165-9e191e370ec0 Version: 0.1.0 License: Apache-2.0 Author: CaseMark Language: en Added: 2026-06-15
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CCPA/CPRA Privacy Policy

Generates a California Consumer Privacy Act / California Privacy Rights Act compliant privacy policy with all required statutory disclosures.

Quick Start

Gather before drafting:

  • Applicability trigger — ≥$25M revenue, ≥100K consumer records bought/sold/shared, or ≥50% revenue from selling/sharing PI
  • Data inventory — categories collected (per § 1798.140), sources, retention periods
  • Purpose map — business/commercial purpose per data category
  • Third-party sharing — service providers, contractors, ad networks, affiliates; distinguish business-purpose disclosure from sale/sharing
  • SPI flag — whether sensitive personal information (§ 1798.121) is collected and right-to-limit applies
  • Children's data — actual knowledge of collection from consumers under 16
  • Request channels — minimum two methods (toll-free number + web URL required)
  • Contact details — legal name, mailing address, privacy contact, DPO/CPO if appointed

Policy Sections

Draft each section in order:

1. Introduction

Effective date, scope (California residents), applicable threshold, governing law (CCPA as amended by CPRA + CPPA regulations).

2. Personal Information Collected

Statutory Category (§ 1798.140) Examples Sources
Identifiers Name, email, IP, account ID Direct, automated
Commercial information Purchase history, preferences Direct, transaction systems
Internet/network activity Browsing, search, interactions Automated (cookies, pixels)
Geolocation Precise physical location App/device
Professional/employment Job title, employer Direct
Inferences Profiles, characteristics Internal analytics
Sensitive PI SSN, financial, health, biometric Per § 1798.121

Populate from data inventory. Omit inapplicable rows.

3. Use Purposes

Map each purpose to its data categories:

  • Transaction fulfillment and services
  • Customer service / account management
  • Payment processing
  • Fraud detection and security
  • Debugging and error repair
  • Research, analytics, improvement
  • First-party marketing
  • Cross-context behavioral advertising (triggers sale/sharing opt-out)
  • Legal compliance

4. Sharing Disclosures

Recipient Type Categories Shared Purpose
Service providers / contractors [list] Business purposes; contractually restricted
Ad networks [list] Behavioral advertising (= "sharing" under CPRA)
Analytics providers [list] Performance analytics
Affiliates [list] [specify]
Government / law enforcement [list] Legal process

If selling/sharing for cross-context behavioral advertising: include conspicuous "Do Not Sell or Share My Personal Information" link (§ 1798.135). State whether business has actual knowledge of selling/sharing PI of consumers under 16.

5. Consumer Rights

Right Basis Key Detail
Know § 1798.110 Categories + specific pieces; 12-month lookback
Delete § 1798.105 Subject to statutory exceptions
Correct § 1798.106 Inaccurate PI
Opt-Out of Sale/Sharing § 1798.120 Cross-context behavioral advertising
Limit SPI Use § 1798.121 Sensitive PI only
Data Portability § 1798.110(d) Machine-readable format
Non-Discrimination § 1798.125 No denial/differential pricing

6. Request Procedures

  • Methods (≥2 required): toll-free number, web form, email (optional)
  • Verification: match consumer-provided info against records; no account creation required
  • Timelines: acknowledge within 10 business days; respond within 45 calendar days (extendable +45 with notice)
  • Authorized agents: signed written permission or POA; may verify directly with consumer
  • Frequency: two free Right-to-Know requests per 12 months

7. Children's Privacy

Age Requirement
Under 13 Parent/guardian opt-in (§ 1798.120(d))
13–15 Consumer opt-in

If no knowing collection from under-16 consumers, state explicitly with safeguards.

8. Policy Updates

Specify revision triggers, notice method for material changes, effective date, and version archiving commitment.

9. Contact Information

Legal name, mailing address, privacy email, toll-free number, DPO/CPO (if applicable), request portal URL.

Pitfalls

  • Accuracy over aspiration — policy must reflect actual practices; material discrepancies risk Cal. Bus. & Prof. Code § 17200 liability
  • Statutory terms of art — use "service provider," "sell," "share" exactly as CCPA defines them; plain language everywhere else
  • CPRA alignment — right to correct, right to limit SPI, and CPPA rulemaking must be current; verify latest CPPA regulations
  • Conspicuous posting — homepage-accessible, accessibility-compliant
  • Cross-document coordination — align with cookie policy, employee privacy notice, vendor DPAs
  • Annual review — minimum annually and upon material practice or legal changes
  • Legal review required — qualified California privacy counsel must review before publishing

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